A cookie is file saved on the user’s computer by the provider of the web service. In practice cookies are small, anonymous text files saved inside a user’s web browser cache. The web server or service can read the cookie on later visits to the same site, enabling the service to recognize the browser and user as the same visitor as earlier. The cookie may only be used by the server that saved it in the first place and the user may not be identified as a specific person based on cookie data.
Cookies make websites easier to use and enable some functionalities like recalling a session, personifying the website for the user and making log-ins easier. So called first party cookies are placed by the website that is shown in the address bar. Besides this, cookies from third parties such as advertising networks, measurement and tracking service providers, advertising technology vendors and social media services are used.
Purpose of cookies
The data collected from the websites are used to form target groups in Fonecta’s network andexpand the existing target audience with a so called Look-a-like modelling. The target group datamay be transferred to third parties who want to show advertises to users that are likely to beinteresting for the users. The third parties may combine target group information from Fonecta’sadvertising network websites to their own data, to purchase advertising space from the websitesusers who are interested about the advertisers products or services browse. You can find more information from: fonecta.fi/ehdot-ja-tietosuoja/the-use-of-cookies.
How to influence
You can erase your web browser’s cookie cache through the web browser settings. Erasing a cookie will delete the unique identifier stored inside the browser cache along with the web usage profile attached thereto. Erasing cookie cache will not prevent the storage of new cookies in the future. More information about how to erase or prevent cookies can be found from the instructions provided by your browser.
You can reject third party targeted advertising at Your Online Choices. The partners Fonecta uses and links to websites where you can opt-out from targeted advertising can be found at: fonecta.fi/ehdot-ja tietosuoja/the-use-of-cookies.
Please note that cookie options are browser specific. This means that if you use several browsers, you have to select the options from each browser one by one.